Conducting Market Research Before Investing in Tactical Execution –...
The phrase “look before you leap” has never been more true! Before you start investing in tactics, it’s important to do your market research. Many businesses are tempted to dive into the details...
View ArticleMarket Research for International PPC Success by @HeatherCooan
International advertising is more than just translating campaign components into new languages and changing targeting settings. International paid search advertising in particular is even more...
View ArticleMarket Research for International PPC Success
International advertising is more than just translating campaign components into new languages and changing targeting settings. International paid search advertising in particular is even more...
View Article12 Reasons Why Hitting Publish is Only the Beginning of Content Marketing by...
Most of us think our job is done after we hit the “Publish” button on WordPress. We take a deep breath, sit back in our chair, and congratulate ourselves on another article well done. Then we go back...
View ArticleTumblr Now Faces the Challenge of Change
I thought I was hip with social media until a few months ago I noticed my teenage daughter had deleted her FaceBook account. When I asked her why, she told me “FaceBook is for old people! We use...
View Article14 Essential SEO Conferences and How Attending Each One Helps Your Business...
Conferences play a disproportionately large role in internet marketing in general and SEO specifically. The main for this is that it’s a fairly small industry, so connections and networking matter...
View ArticleSearchCap: The Day In Search, June 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Updates To Bing Ads Intelligence, Excel Add-In For Keyword...
View ArticleThe Future-Proof Link Building Strategy by @aaronaders
Never worry about algorithm updates again by aligning with search engines. What if I told you that it was possible to build high-quality links at 1/10th of the price and effort? Would you troll this...
View ArticleCreative Marketing Campaigns To Inspire Your Efforts
The Pew Research Center’s Internet & American Life Project reported today that 72 percent of online adults use social networking sites. Not surprisingly, 18 to 29 year olds are the most likely...
View ArticleGiving a Voice to Your Brand
Commerce is our goal here at Tyrell. More human than human is our motto. -Blade Runner Those who had not heard of storytelling cast the first stone. And those who are not thinking of it, or maybe have...
View Article6 Content Marketing Myths Debunked by @tommy_landry
Content marketing has been all the rage this year. Some see it as a new way to market. Maybe it is to them, but content has been a key piece of marketing for as long as I’ve been in the business....
View ArticleFrom Keywords to Contexts: the New Query Model
As SEOs we talk a lot about “search queries” (or simply “searches”), yet I think search has outgrown our definition of what exactly a search query is. In this post I’m going to explain how I think the...
View ArticleTop Gun’s New Choice – Bing Ads Excel Add-in by @PingFromBing
Specifying user personas is a crucial part of product development. In Bing Ads, I address those of you who export bulk data to Excel and perform campaign optimization and database management...
View ArticleDesign Thinking
One of the problems with analysing data is the potential to get trapped in the past, when we could be imagining the future. Past performance can be no indication of future success, especially when it...
View Article7 Ways to Get Content Ideas from the Client
Oh, you have probably heard this one before: writing good content is the key in today’s search marketing. Yet, there is a problem with that – coming up with ideas what to write about. It’s tough. Face...
View ArticleDeveloping Content Personas. 4 Mistakes You Should Avoid
Much has been said about the importance of developing personas to improve your content marketing efforts. Having a clear idea of who do you market to is probably the most powerful way to align your...
View ArticleHot Tactics For Geo-Targeted Ads On Google & Bing
At SMX East this morning, I sat in on the Improving Your Geographic Targeting Tactics On Google & Bing session, in large part because I’m far more familiar with SEO than with paid search, so I...
View ArticleWhat I Learned from Scraping SEOmoz’s Active User Base
Many moons ago, when Moz was SEOmoz, I had the idea to scrape all its publicly available profile data on active users just to see what I could learn about the community. Quantitative market research...
View ArticleA Guide to Spanish Content Marketing
Si prefieres leer este post en Espaňol, se encuentra en el blog de Altura Interactive. Just like the rest of the SEO/inbound/internet marketing world, we have spent the last year learning how to shift...
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