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How Latvia Teaches Us That “Think Global, Act Local” Is No Longer Useful In...

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Conducting Market Research Before Investing in Tactical Execution –...

The phrase “look before you leap” has never been more true! Before you start investing in tactics, it’s important to do your market research. Many businesses are tempted to dive into the details...

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Market Research for International PPC Success by @HeatherCooan

International advertising is more than just translating campaign components into new languages and changing targeting settings. International paid search advertising in particular is even more...

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Market Research for International PPC Success

International advertising is more than just translating campaign components into new languages and changing targeting settings. International paid search advertising in particular is even more...

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12 Reasons Why Hitting Publish is Only the Beginning of Content Marketing by...

Most of us think our job is done after we hit the “Publish” button on WordPress.  We take a deep breath, sit back in our chair, and congratulate ourselves on another article well done. Then we go back...

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Tumblr Now Faces the Challenge of Change

I thought I was hip with social media until a few months ago I noticed my teenage daughter had deleted her FaceBook account. When I asked her why, she told me “FaceBook is for old people! We use...

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14 Essential SEO Conferences and How Attending Each One Helps Your Business...

Conferences play a disproportionately large role in internet marketing in general and SEO specifically. The main for this is that it’s a fairly small industry, so connections and networking matter...

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SearchCap: The Day In Search, June 19, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Updates To Bing Ads Intelligence, Excel Add-In For Keyword...

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The Future-Proof Link Building Strategy by @aaronaders

Never worry about algorithm updates again by aligning with search engines. What if I told you that it was possible to build high-quality links at 1/10th of the price and effort? Would you troll this...

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Creative Marketing Campaigns To Inspire Your Efforts

The Pew Research Center’s Internet & American Life Project reported today that 72 percent of online adults use social networking sites. Not surprisingly, 18 to 29 year olds are the most likely...

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Giving a Voice to Your Brand

Commerce is our goal here at Tyrell. More human than human is our motto. -Blade Runner Those who had not heard of storytelling cast the first stone. And those who are not thinking of it, or maybe have...

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6 Content Marketing Myths Debunked by @tommy_landry

Content marketing has been all the rage this year. Some see it as a new way to market. Maybe it is to them, but content has been a key piece of marketing for as long as I’ve been in the business....

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From Keywords to Contexts: the New Query Model

As SEOs we talk a lot about “search queries” (or simply “searches”), yet I think search has outgrown our definition of what exactly a search query is. In this post I’m going to explain how I think the...

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Top Gun’s New Choice – Bing Ads Excel Add-in by @PingFromBing

Specifying user personas is a crucial part of product development.  In Bing Ads, I address those of you who export bulk data to Excel and perform campaign optimization and database management...

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Design Thinking

One of the problems with analysing data is the potential to get trapped in the past, when we could be imagining the future. Past performance can be no indication of future success, especially when it...

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7 Ways to Get Content Ideas from the Client

Oh, you have probably heard this one before: writing good content is the key in today’s search marketing. Yet, there is a problem with that – coming up with ideas what to write about. It’s tough. Face...

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Developing Content Personas. 4 Mistakes You Should Avoid

Much has been said about the importance of developing personas to improve your content marketing efforts. Having a clear idea of who do you market to is probably the most powerful way to align your...

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Hot Tactics For Geo-Targeted Ads On Google & Bing

At SMX East this morning, I sat in on the Improving Your Geographic Targeting Tactics On Google & Bing session, in large part because I’m far more familiar with SEO than with paid search, so I...

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What I Learned from Scraping SEOmoz’s Active User Base

Many moons ago, when Moz was SEOmoz, I had the idea to scrape all its publicly available profile data on active users just to see what I could learn about the community. Quantitative market research...

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A Guide to Spanish Content Marketing

Si prefieres leer este post en Espaňol, se encuentra en el blog de Altura Interactive. Just like the rest of the SEO/inbound/internet marketing world, we have spent the last year learning how to shift...

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